An affiliated division of Aiken North. Proudly operated in Lane County, Oregon, serving businesses nationwide.

The Growth System (Install + Optimize + Scale)

This is not marketing busywork. It’s a revenue system: lead capture, instant response, booking, follow-up, reviews, reactivation, and visibility compounding. Built with scope lock, QA, and measurable checkpoints.

A system is behavior that happens even when humans are busy.

Most businesses don’t fail because they lack a CRM, they fail because follow-up is inconsistent. A Growth System turns your lead process into automated next steps so you don’t miss calls, forget follow-up, lose quotes, or ignore past customers.

Capture every inquiry
Respond instantly
Move leads through a visible pipeline
Reduce no-shows and “ghosting”
Convert completed work into proof + repeat business

The ladder (what changes at each tier)

One-time build + baseline

Tier 1 — Revenue Recovery System

(Lead System Install)

Purpose

Stop lead leakage and make booking automatic.

Includes

Lead capture + routing (forms / inquiries)
Instant response sequences
Missed-call recovery messaging where applicable
Booking + confirmation + reminders
Pipeline stages + notifications
Baseline reporting view

Definition of Done

Test lead submits, contact created, opportunity created in correct pipeline stage, response sequence fires within minutes, booking link works, reminders send correctly, missed-call recovery triggers correctly on the system number if enabled, and notifications reach the correct owner.

Not Included

Paid advertising management, full website rebuilds quoted add-on, unlimited creative or content, rankings guarantees, or telemarketing.

Client Inputs Required

Offer/service list, service area, primary contact/owner routing rules, access to existing site/domain if needed, and branding basics if using pages.

Monthly optimization + proof + reactivation

Tier 2A — Revenue Lift System

(Growth System)

Purpose

Improve conversion and increase repeat/referral without relying on ads.

Monthly Deliverables

Monthly Conversion Lift (1 priority change)
Monthly Follow-Up Lift (1 priority improvement)
Monthly reporting review + action plan
Review / reputation flywheel management
1 reactivation campaign (list-based)

Definition of Done

One prioritized conversion change shipped and QA’d, one follow-up improvement deployed and tested, one review flow improvement confirmed working, reactivation campaign delivered to the correct segment, and action plan delivered with next-month priorities.

Not Included

Managing paid ad channels, large-scale content production, community management, or complex SEO projects.

Client Inputs Required

Approval of copy/offer changes, updated promos or service availability, list access/segments for reactivation, and review request destinations.

Tier 2A + 1 paid channel

Tier 2B — Revenue Growth System

(Growth + Acquisition)

Purpose

Add predictable new lead volume while keeping conversion disciplined.

Includes

Everything in Tier 2A
Manage 1 paid channel as selected
2 campaign-aligned social posts per month supporting the active campaign
Creative cap: 1 ad creative refresh per month
Ad-to-landing message match enforcement
Lead quality feedback loop

Definition of Done

One channel is active and monitored, landing page and follow-up are aligned to the offer, two campaign posts are delivered or scheduled, and monthly results review plus next actions are delivered.

Quoted Extras

Additional ad campaigns, additional channels, additional channel posting, and additional ad copy/creative beyond the included caps are available by quote.

Not Included

Multiple ad channels, high-volume creative production, or guarantees of results.

Client Inputs Required

Ad account access, billing method, approval on offers and compliance language, and rapid feedback on lead quality.

GEO included by default

Tier 3 — Fractional CMO / Strategic Engineering

(Strategic Governance)

Purpose

Executive governance, experiments, and authority foundations.

Includes

Weekly strategic cadence
Experiment backlog + prioritization
Up to 2 experiments per month as defined
Up to 2 landing iterations per month with revision caps
Up to 2 automation optimizations per month
Sales enablement scope-capped
Channel oversight up to 2 channels as scoped
GEO Foundations included by default

Definition of Done

Weekly sessions are completed or replaced with recorded decision notes, experiments are executed and logged with outcomes, KPI scoreboard is updated, and GEO Foundations deliverables are produced per scope.

Not Included

Unlimited content production, PR campaigns at scale, or large migrations and complex builds unless quoted.

Client Inputs Required

Decision-maker attendance, approval cadence, proof for claims, and timely approvals to avoid delays.

How we keep delivery clean (and protect you)

We do not publish unverified performance claims or “made-up” numbers. If something can’t be confirmed, we label it as unknown and request clarification before proceeding.

No fabricated claims (proof required)
Scope caps and change orders prevent chaos
No telemarketing or prohibited outreach
No guaranteed outcomes
Stop-work safety if access/billing/approvals are missing

Platform usage fees (communication services)

Some communication services are usage-based (phone numbers, texting/calling minutes, email sending). These are disclosed up front as line items and passed through at cost unless otherwise agreed. (See Appendix A.)